Publisher bundles customer data and focuses on output
MindCampus (formerly known as WEKA Business Media) is a media company that supports professionals in human resources management (HR) and facility management. The amount of customer data that MindCampus collects through its online media is growing strongly. However, the company used to store this data in fragmented form making its use for effective communication with the target audiences more and more difficult.
Central marketing database
In 2012, MindCampus decided to take steps towards combining all their data in a central marketing database. This way, the company would be able to combine all the information they had into fully-fledged customer profiles that could serve as a basis for targeted marketing solutions. In their search for a specialist, MindCampus came across Ternair.
“Thanks to Ternair’s software solutions, we are able to communicate with our target audience in a structured way. We no longer waste time with internal coordination and searches, allowing us to focus on output.
Since implementation of the webbased software solutions Ternair Marketing database and Ternair Campaign, MindCampus has had an automatic marketing platform on which all the information about customers and prospects comes together. This creates a 360° customer view, enabling the company to approach target audiences in a very focused way through various channels such as email, social media and telemarketing.