Central login platform for targeted distribution of content thanks to Ternair Interact
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Authentication, authorisation and profiling
In 2009, Bohn Stafleu van Loghum, one of Springer Nature’s best known divisions in the Netherlands, initiated the transition to online with the construction of a platform, “MyBSL”. The process created a two-fold need: BSL lacked suitable technology for the authentication and authorisation of customers. At the same time, management information about how the platform was being used needed to be gathered. In order to be able to identify and serve target audiences properly, this kind of management information is essential.
“Springer has been using Ternair for several years for various big business units. The software is flexible in use and works very efficiently. Without technical knowledge, marketeers can create, manage and execute multi-channel marketing campaigns.”
To determine who needs to be given access to specific content at any given moment, the customer data and subscription data must be available in real time. Ternair Interact is a software solution that enables data from the back-office customer system to be unlocked into “My” environments. User authentication, authorisation and profiling are carried out through web services.
Since the implementation, BSL has been using a single central data platform which allows the company to quickly and efficiently unlock shielded content for registered users of the various websites. Several of Springer’s international business divisions are already working with the 2bMore solution.